Desruptive 2008 - The Time of the Mad Hatter has come

Hey there

It has been ages since I came on and wrote a fresh post, almost three months. Well loadz has happened since then. The last time around I was to move to Mumbai at the end of my contract with Percept but then my boss asked me to stay back at Percept so here I am in Dubai while my wife and kid-to-be are in India. I try my best to keep going down there though. Have been in Mumbai every alternate week last month and should be down again within a week. But the point of the matter is that I hope no one else goes through this. Boy it is not just bad enough and a real challenge staying away from your wife but that to when she is pregnant and you want to be with her for every minute through it.

Anywayz my cribs apart the reason I logged in and wanted to write was because I have been feeling really frustrated of late and cannot speak about it to anyone so what better way to let it out than to write. Having spent over 7 years in the PR business first in India and now in the UAE I am really fed-up and irritated with the way things are going. There seems to be no innovation, no challenge. We are all just so satisfied doing the things we do, pleasing our stakeholders in the process and focusing only on profits. Its becoming a sick vicious cycle and am afraid but am finding myself getting more and more institutionalized. I had started out thinking that am going to really push the envelope, skirt the fine line of madness and come up with some real genius of work time-after-time. Cut to reality I am still correcting every body's shit, re-writing my teams press releases, looking into media relations, leading in the client servicing effort, creating basic strategy nothing earth shattering and then also looking into the entire business side of things HR, Finance etc. What a crappy life.

As our very own Bawa friend had so rightfully said so many years ago I Wanna Break Free, break free from this rut and environment, break free from this old lady syndrome of sitting and wining. What I have in mind is something drastic, something radical. I wanna completely eject out of my current environment and get into something new, something completely different and completely funk. I want to be known as the mad hatter of the industry the crazy maverick who through his disruptive strategies has contributed immensely to the progress of the industry and the brands I help build. I wanna be dreaded by my competition for the sheer boldness and genius of my strategies.

Guyz am not just venting my frustrations here, but the more I think about it the more I am convinced that this is the way forward. Come January you are going to see a completely new me. 2008 will see the monster in me unleash and am sure that there would be no looking back post that.

Am either going to get together with like minded people and work with them towards setting up a strategy & IP driven hot shop or even get together with friends and set up something of our own. I wanna start having fun working and not think of it as a burden that I need to put up with.

So look forward to a disruptive 2008. Till then will keep writing in as and when I crystallize my thoughts further and come up with ideas for the way forward.

Cheers